In this training, you’ll learn how you can create better content with by planning out your content with Surfer SEO‘s content planner


  1. Create a Surfer SEO account
  2. Enter in your niche and plan your content
  3. Create content with
  4. Publish

Unedited Transcript

There’s a really cool tool inside of surfer SEO, and it allows you to plan your content. So let’s look at an example one here, we’ll look at affiliate marketing. This is one that I’ve done in the past. And it’s going to show different keyword clusters. So, for instance, I can do a bunch of sorting here. So I can its default is a sorted by most relevant, but I can also search like high search volume.

So let’s go high search volume. This may give me some ideas like affiliate marketer might be content that I want to create. So I can open detailed view and see all the different keywords, I can also have it create a Content Editor that’s going to focus on affiliate marketer and these different keywords to include, and I can select or get rid of things if I don’t like them. And I can even do the natural language processing credits. And I can just click create content editor. And it’s going to create a Content Editor inside of surfer SEO, which will allow me to create better content, targeting affiliate marketers. Now, other things that can be really useful. So one of the things I really like is you can sort, you can filter out by how the intent so like, for instance, there’s local customer investigation, informational and shopping. So let’s do local and see what it gives me.

So for instance, this one puts Santa Monica. So that’s maybe not super related to affiliate marketing. But you can see how that can be useful where you could target a localized intent, and that may be easier for you to rank for, let’s do customer investigation. So this could be useful, like best jobs to work from home, that could be a good article to cover, if you want to talk about affiliate marketing, easy side hustle, could be another one, free blogging platforms, maybe not so much business opportunities, obviously affiliate network that could be useful. And then I don’t have an example of this shopping. But shopping intent would be really good, it’s probably going to be keywords like best and review when top and, and things like that bonus, stuff like that, that will be as a keyword cluster. So that can be really useful. I can do the keyword cluster ranges.

So I can do like popular of, you know, maybe they’ve got 10 or more keywords, if I wanted, so that can help narrow things down, maybe I just want ones that have, you know, a smaller phrases. So this one only has, you know, five different ones to go after. So that could be a good way like how to monetize what, you know, search for 3000 times traffic score is a 67. And it talks about its difficulty. So this can be a way to kind of get going with stuff. You can also organize things by search volume. So you could say, hey, I want things that are just searched for at least 100 times. And that can be useful. Or maybe I want things that are like super popular, there isn’t a thing for affiliate marketing, it’s over a million, let’s do the 75 to 100k range.

That gives you an option there. Why don’t we do where we look at over 100,000. And just see, there’s a handful, like medium does talk about some partnership stuff. So I think that’s why that showed up mlms kinda similar to affiliate marketing. So I see how that could be a possibility that that has some potential there. And you know, you’re probably going to have better luck looking at some of these smaller ones just because a lot of people aren’t going after these lower low hanging fruit, why don’t we do the 100 to 500 range, let’s just see if there’s anything in there, these would be really small ones. But a lot of people aren’t going to go after these particular ones. And these could be great articles for you to start with, with conversion AI because a lot of people aren’t going to bother with these smaller search intent ones. And they’ll give you a little practice with creating content using a surfer, SEO and to create something that’s optimized, maybe get a little bit of free traffic from Google, before you start dealing with the ones that are getting 1000s upon 1000s of visitors.

Can I get your feet wet with this tool. So that is a brief overview of how the content planner works. Let me show you another section here. That’s really cool. So I can even do it for a domain. And so this has to be one of your own domains. And so I have the Google search council connected. And actually, I think I can enter any domain if I wanted. But if I want to have it go with my Google Search counsel, I can have it show my own stuff. And so we’re going to use this I did this like a month ago. I’m going to do it again, because I’ve added a lot more content, and let’s see what it does. So I’m going to create a content planner for this particular domain. And we’re gonna see what it does here.

So it’s going to be searching for that information. And then once it loads up, we’re going to be able to see some really cool stuff here. I want to do another one, just to show an example of one that isn’t on my own site. And it’ll do conversion AI. And so it’s going to do both it’s going to do well, we’ll see what happens. All right, I only put the two W’s. So we’ll see how it does want to refresh and see if it’s getting that done.

Oh, looks like it. Oh, interesting. So because I refreshed, it didn’t go against me. So I’m going to do again. And then I’m also going to do it for my site.

Let’s do and see what shows zero pages based on our database. So there’s, I guess there was a little issue with that one I can have, probably because it’s not in my search console. guessing that’s why we’re gonna try it with my domain. And see what happens here. Want to pause this. And once it loads back, I will show you what’s going on.

Alright, looks like this search finish. So why don’t we check out my domain and see what it has. So it’s got some pages entered in there. Got a little bit information for for some stuff. Let’s look at Oh, here we go. Got rid of low hanging fruits.

Here we go. So this can give me some different options. So looks like I’m getting some impressions for SEO minion. So why don’t we try searching for SEO minion and just see if I’m getting any impressions there.

There. So I am. I mean, I’m pretty far down right now. But I did. I just added like a transcript to this page. So that’s probably why it’s starting to rank in there. Here’s another page of mine. That’s an old page, but it’s getting some search engine rankings. So it’s getting some information. And I have to do some more SEO with my site to get some more stuff going on here.

But one of the beautiful things is they have this low hanging fruit section. And I don’t have anything right now. Or Here we go. So here’s one like this, how to download youtube subtitles. So you know, I could do some improvements to my page. And like, right now I’m position 47. But if I were to, you know, optimize with the content editor, I could optimize this particular page for like YouTube subtitles. And that may help me get a bunch of traffic to my site. Like, here’s a site or page of mine, that’s a business opportunity leads and I know that sometimes this one actually gets some clicks from the search engines. This is an older post that a friend of mine put together and we put this on here. So you know I could do a little bit of optimization to to this now that I’ve got different SEO tools in this could help get this to rank a little bit higher and get even more free traffic from the search engines.

That’s something to play with. That could be a lot of potential there because like I said, I do get some clicks on that one. I know I I’ve gotten some free traffic from from that particular thing. So I do like that about the low hanging fruits. Let me get rid of the contents, Gore. That may give us a little bit more information. Doesn’t look like mine right now. But if you had a site that, you know was already getting some search engine traffic, you could do a lot like this is a site that I’ve had for years but I haven’t really been putting content on it until recently.

I’m putting a lot can’t count on it on past like month or so where I’ve been getting a lot of training. So that probably isn’t enough data in Google Search Council for this to really give us really good information. But let’s say you had a site where you’ve been publishing for six months or a year. And you you’ve got some stuff that’s ranking in the search engines, you could use this to come up with even better ideas for your content.

So you can rank even better and you can take advantage of some of that low hanging fruit to get that free, nice Google traffic to help you get even more traffic. So I hope that helps. I hope you find this information useful. This is a surfer SEO and it works really well with to help you create better content. So click the links underneath this video and you can check out Mergent AI and surfer SEO, SEO and create better content today.

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Reed Floren
Reed Floren

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